Every visually stunning website starts with one thing — the code beneath the surface. While beautiful imagery and modern layouts catch the eye, it’s the clean, crawlable code behind the scenes that determines whether search engines and the prospects you’re targeting can truly “see” your site.

When your code is clean, meaning it’s logically organized and free of unnecessary scripts, search engine bots crawl your site faster and index it more accurately. That leads to better visibility, stronger rankings, and more consistent performance in search results.

So, how do you ensure your site has a solid foundation set on clean and crawlable code? 

Designers have a few options when it comes to the code they use to render the major design elements of your site. Stick to HTML and CSS!

That’s because these two languages create beautiful, flexible, and SEO-friendly websites that work anywhere and for everyone. HTML builds the structure and CSS adds the style — without cluttering code. Ultimately, search engines can easily read and understand both.

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